Tune Asia is an independent record label with a global agenda to record and promote digital music in a rapidly growing marketplace. The label has enjoyed digital chart success with its catalogue in the USA, Canada and UK.

The company is building a diverse catalogue of music for the world market place including special projects, videos and ringtones and is distributing to over 250 stores in over 130 different countries. The label is also keen to sign new talent and music for online led projects.

CEO Will Robinson

Since 1993 Will Robinson has been promoting talent, he is also an executive producer and lyricist.

Will comes from a musical family, his mother being a piano teacher, his brother a successful producer and his father sang a duet with Louis Armstrong at the Free Trade Hall in Manchester. At the age of only 19 years old Will was the Personal Assistant to ex world Snooker Champion Alex "Hurricane" Higgins. He was to set up his own talent agency to develop new singing talent, one of his first signings was Russell Watson who he developed with RCA scout Derek Brandwood at Autograph which led to Russell's deal with Universal Records in London. After a successful management spell with Derek, Will's agency started to sign recording artists from overseas and his roster began to attract some major names in music. By now he was promoting Gwen Dickey of Rose Royce, Leo Sayer, The Pasadenas, Liberty X, and working on tours with James Brown, Chuck Berry and Jerry Lee Lewis.

In 2005 Will formed a production company with Bee Gee "Robin Gibb" to develop new ideas which led to start of a creative relationship with Robin's producer Michael Graves. Will also worked on Robin's album "Magnet" and his lead single "Please". He also managed young singer songwriter "Daniel Ryan" who he signed to Guy Fletcher at MCS.

Will created the UK's No1 Salsa Festival "Salsa Kingdom" between 2008-2011 and also the Antigua Salsa Festival in Antigua which was a joint venture with the Tourism Minister and the Antiguan Government. He co-developed a salsa musical in New York with "Dancing with the Stars" choreographer Maria Torres. The Magic of Salsa Kingdom was to preview on Broadway and travel to the UK. The musical won the support of actress "Vanessa Williams" and starred Salsa World Champions from "Tito Y Tamara" from Puerto Rico "Adriana Y Anita" from Spain and "Anissa Gathers" from off Broadway musical "Celia".

In 2009 Will formed "The World Red Army" a new pop group which was to collaborate with Manchester United fans worldwide and make an album. The album "Manchester United 20" was launched in 2013 after international collaborations including in New York City and in Kuala Lumpur with Malaysian Pop Idol winner "Jaclyn Victor".

Will also penned the full length version of "Glory Glory Man United" in 2008 which became a hit with Old Trafford featuring Korean violinist Jenny Bae, the popular lyrics of the song were secured for use in the Manchester United Chevrolet advert for the new kit launch in 2014-2015 and the song is still aired twice at every home game at the Theatre of Dreams. In 2017 Will updated the song with some new lyrics to incorporate the current team, the new version is called Glory Glory Man United SEE VIDEO HERE

Will also released a new album of his work called the "Spirit Of Isan" which he co wrote for the "The Isan Project" of which he is the brainchild of, www.theisanproject.com is a collaboration of artists from UK, USA and Thailand. He is currently working on a second album which includes the new single "Where the eagles fly" a song he wrote with Daniel Ryan about British cave hero Vern Unsworth and "Heroes of Thailand" a tune made for the Tham Luang cave rescue in 2018.